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Digital Marketing & Analysis

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Standard Chartered Bank X Card Campaign

For my advertising CA, we were tasked to create a campaign to attract affluent millennials to sign up for the Standard Chartered Bank X Card. This is what my group came up with. We also made mockups for better understanding and visualisation. 

Singapore Tourism Board TikTok Campaign

This is a pitch (consisting of 2 big ideas) that my group and I created for Singapore Tourism Board's TikTok campaign to attract Gen Z to put Singapore on their bucket list. This was for my creative content development module.

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Killiney Kopitiam Marketing Campaign

For my digital marketing CA, my group and I was tasked to come up a campaign to market Killiney Kopitiam products to their target audience.

Lazada Social Media Analytics

For this project, my group and I was tasked to do a digital analysis on Lazada's social media accounts. We used Google Analytics, Google Trends and manual collection of mentions from their social media account to come up with our insights and recommendations.

Milo Consumer Analytics

For this project, my group and I made a survey to find out what consumers thought of the brand Milo and from the survey, we analysed the data using Microsoft Excel and came up with recommendations on how Milo can improve their brand.

©2021 by Dayana Fatinah.

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